Online Marketing

OMCA Certificate

Online Marketing

To set up a structured online marketing plan, OMO works with you on identifying ways to reach your company goals using tools like the customer journey (AIDA), keywords (short-tail, long-tail), heuristics (buyer personas), listening tools, smart KPIs, analytics, and testing.

Common Online Marketing Topics

  • Search engine optimization
  • Search engine advertizing (Google Ads, PPC Paid Search)
  • Paid search metrics and quality score
  • Landing pages
  • SEO for local businesses (local SEO, localization)
  • Backlinks
  • Keyword targeting
  • Keyword bidding
  • Copywriting for results
  • Designing for conversion

Taking the above into consideration might sound like it will delay progress, but the structured and smart approach pays for itself in the long run.

Social Media

The term social media comes up every day. Figuring out which channel is right for your business, is based on company characteristics, customer base, and company resources.

OMO's social media support helps you:

  • Determine which channels are right for your business
  • Organize primary social media channels
  • Organize secondary social media channels
  • Develop social media Strat
  • Track SM metrics
  • Develop reputation management and response
  • Advertise on social media

OMO is there each step of the way:

  • Set up
  • Strategize
  • Plan
  • Implement
  • Follow up
  • Track the success of the channels
  • Optimize and repeat!

Digital Analytics

If you are not analysing for constant improvement, you are giving business to your competition.

OMO's digital analytics support:

  • Deciding which data to track
  • Choosing and implementing tracking tools
  • Collecting analytics data
  • Segmenting groups for better analysis
  • Defining goals and KPIs
  • Reporting effective information

Let's increase your conversions (CRO)!